Pharmacy Counter Design

By February 29, 2020 March 24th, 2020 Pharmacy

Pharmacy Counter Design

5 Questions To Improve Your Workflow, Customer Retention & Sales

When it comes to commercial interiors, a balance between functionality and visual appeal are key goals to achieving success – and a pharmacy counter design is no exception.

Commercial drivers, product sale-ability, space and positioning are all important elements to take into consideration when designing for a pharmacy shop fitout or renovation.

In fact, store appearance is key to not only the successful sales and marketing of your products but also the future retention of your customers going forward. Put simply, a pharmacy counter design that is easy to navigate as well as easy on the eye gets the shoppers.

Pharmacy Counter Design & Customer Experience

In a 2019 Report by retail customer experience experts, 70% of shoppers complained of a negative shopping outing attributed to “empty or broken shelves, disorganised inventory and poor physical appearance.”

Of those 70% unhappy customers who were surveyed, 64% left without making a purchase. Not great for your bottom line.

Even though a great quality pharmacy fit out or renovation can be a costly exercise, statistics have shown that it is an investment worthwhile if your pharmacy design and process are carefully researched.

These statistics have revealed an important fact to note – that even though growth of the online market continues to rise, shop front businesses, including pharmacies, are still frequented by the consumer.

According to data from the National Retail Federation, almost 79% of consumers surveyed still go into the shops for their pharmacy needs.

So before you begin the process of designing a new pharmacy counter, we recommend taking a look at our top five questions to ask yourself when considering a modern pharmacy counter design.

Pharmacy Counter Designs & Fitout | ImpeccaBuild
QUESTION #1

Have You Researched Pharmacy Counter Designs?

Research and development will give you the insight and knowledge to design a counter that is best suited for your pharmacy fit out or renovation.

It is about discovering:

1) Your customer base: Who are your shoppers?

2) Your product base: What products are the most popular and therefore sell the most at your pharmacy counter? Alternatively, what products sell the least?

Once you have this data, you can look at designing a pharmacy counter that displays the products your customers want to see most.

Quite often there is a wide variety of products that require additional counter space – researching what these are will allow you to factor this essential space into your pharmacy counter design.

QUESTION #2

Have You Budgeted For Your Pharmacy Counter Design?

Working within a budget your business can afford to spend is crucial to the next phase of the new counter design in your pharmacy.

When setting your pharmacy counter design budget, consider the following:

• Return on investment – when will you see your money back?

• Pharmacy turnover. There is no need to install the grandest pharmacy counter when your business financials cannot justify the investment.

• Product count. Is your pharmacy counter displaying too many unprofitable products? Likewise, is your counter drastically under-stocked?

• Does every part of the pharmacy counter need to be brand new? Existing pharmacy furniture can quite often be integrated into the new pharmacy counter design, saving quite a bit off your bottom line.

Pharmacy Counter Designs | ImpeccaBuild | Sydney
QUESTION #3

Will You Incorporate Tech In Your Pharmacy Counter Design?

Modern-day pharmacy counter designs are as tech-savvy as any other retail store.

From iPad integration that allows customers to learn more about a product type to television screens promoting the latest supplement or vitamin, technology should be considered in your pharmacy counter design.

If budget constraints do not allow for technology right at the minute, think about incorporating the ability to add these in the future into your pharmacy counter design. This will save time and money down the track.

Modern-day pharmacy counter designs are as tech-savvy as any other retail store.

From iPad integration that allows customers to learn more about a product type to television screens promoting the latest supplement or vitamin, technology should be considered in your pharmacy counter design.

If budget constraints do not allow for technology right at the minute, think about incorporating the ability to add these in the future into your pharmacy counter design. This will save time and money down the track.

Pharmacy Counter Design And Build | ImpeccaBuild | Sydney
QUESTION #4

Have You Assessed Your Pharmacy’s Space/Layout?

Space and layout are key players in the pharmacy design stakes and need to be carefully considered before installing a new pharmacy counter.

A smaller sized pharmacy with limited space in and around the counter needs planning and assessment before taking the next step with the interior pharmacy design. Customers do not want to be fighting for space around the counter if, for example the counter is too big and the pharmacy store is too small.

Alternatively, a pharmacy counter design that is undersized for an area can look awkward, under-utilising the display space for products and therefore reducing the bottom line of the business.

Pharmacy Counter Designs & Build | ImpeccaBuild
QUESTION #5

Is Your Pharmacy Counter Design Future-Proof?

Leading on from the technology aspect in question four, it is important to design a pharmacy counter that will take your business well into the future.

A newly designed pharmacy counter can be expensive, as can a new display shelf, display racks and store furniture. Thorough research and a strong consideration for the future of the pharmacy must be taken into consideration for not just the short term goals, but for well into the future of the business.

Using past and current data, as well as following market trends, assess how much your pharmacy business is likely to change down the track. Then be prepared in your modern look pharmacy store to change with it.

Look at bringing into your new pharmacy counter design:

• Additional sockets, cables and lines for future technology installation

• Units that allow for additional display shelves to be added

• Store furniture that won’t date, break or look shabby after such a short amount of time. Investment in quality store furniture now will save you money in the long term.

• Display areas within the pharmacy counter design that be widened, heightened or completely removed depending on product requirements and layout.

Remember, the key to a successful pharmacy counter design is making sure there is always room from growth and product expansion for the future.

Speak With The Experts

Are You Ready to Start Your Project? At ImpeccaBuild, we are ready to take on the pharmacy fitout services you need and provide you with solutions that optimise your space while adhering to your budget for the project.

To learn more about our expert pharmacy design services or specialist pharmacy fitout solutions on offer, get in touch with us today.

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